Many of the business owners I meet have a couple of very big concerns about using social media to promote their business. First of all, they know that to do it right requires a lot of time and effort that they probably do not have. And second, they are not sure they have the right person on their teams to delegate social media to. It isn’t that the staff doesn’t have great ideas- because who knows a business better than the employees?- but quality control is a very big issue.
The best solution I have found is an often under-utilized Facebook feature–the group. By creating a closed or secret group, you can allow your employees to post relevant information without it showing up on your company’s page. Some of this content will be strictly internal, but you will be surprised how often your staff posts the perfect customer photo or industry article that you can’t wait to share on that beautiful timeline you’ve been crafting. Your employees are already on Facebook (if you don’t believe me- check this out) by allowing them to be part of the company’s official Facebook presence you give them a better sense of ownership of their jobs. And once they see a couple of their own posts being shared on the main page, they will quickly become some of your best content sources.
In additional to being fertile ground for your company page, an internal group is a great way to share information quickly and efficiently among your team and to quickly integrate newly hired employees into your culture. The small time investment involved in setting up the group and bringing your staff into the group will pay for itself almost immediately.
I would love to hear how you are using Facebook groups to grow your business page. Tweet me or let me know in the comments!